Sarah McLachlan "In Your Shoes"

Last week there was a conference of non-commercial radio stations.  I wanted to go, but it was during our Fund drive for Friends of mvyradio.

I was quite interested in the forum titled "The Tori Dilemma."  The question at hand was, if you are a station that breaks new artists, but you've been doing it for years and years, what do you do when your new artists, have become established artists?  You're not really breaking new artists if you are playing the new Tori Amos, Natalie Merchant or Sarah McLachlan.  But if you don't play them, you are effectively ignoring the artists you told your listeners were important to pay attention to.

For MVY, we're not necessarily chasing a younger, more fickle audience.  We still try to break new artists, but we're comfortable sticking with the heritage acts, even if they are "old."



Hear the song on Youtube.