The Economist writes that "Google's new advertising service could make the internet an even more valuable marketing medium."
This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America's three big television networks, ABC, CBS and NBC, predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium.
What would happen if there are more people accessing content and services from their personal devices, can an internet giant revolutionize wireless advertising?
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