Mary Hodder writes: "I had an idea the other night, at the 106 miles meeting, that we should develop applications for cell phones that creatively route around the carriers. And we most definitely should not use their framing of the customer situation: 'consumers' and 'enterprise', to describe the possible user markets. I think what's key to breaking the cellular provider stranglehold is developing cool apps that can sit on phones, but that only require users to download these apps in simple ways (not through carriers but through web access and SMS messages sending them the link to the web download). That way carriers will lose the monopoly they have on users access to applications. Because the phone IS the platform, not PC's."
That's also what we are trying to do at Wirkle by building an environment which delivers content to users without going through the carrier. Carrier strong hold will decrease as we move forward, but I think just having cool applications will not affect the carriers. There needs to strong effective services and an equivalent business model proposition for everyone (content providers, users, platform providers) etc. Certain services like push based services are initiated by the carrier and are hard to tackle without carrier's support. Innovative business models can help solve such problems.
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