Recently we at Wirkle, released a mobile social networking application called LinkNSurf. LinkNSurf drives its meaning from the words "Link" and "Surf". The idea is to link people and use that network as a social recommendation for content such as blogs, RSS feeds etc.
Every social network e.g. Orkut, MySpace, LinkedIn etc. has a certain aim, has a particular purpose with which it gears around its users. In case of LinkNSurf, we are building a viral network where users can discover what public events their peers are doing and use it as a social recommendation of content for them.
We believe that there are primarily two ways by which an average consumer gets relevant content - one is search engines and second is its peers - apart from million others like advertising etc. A recommendation that a friend gives at times plays a far important role as compared to traditional search. It's not to imply that search engines are not relevant but the key is - social network when integrated in the online world can have more powerful repercussions. Flickr has revolutionized the photo album world and Delicious has made a big impact in managing bookmarks.
And why on mobile? The mobile world is much more fragmented then the online world. It might be much easier to find and get content on a PC but on mobile, doing search is a lot cumbersome. Secondly, Blogs and User generated content have become the mainstream mechanisms to generate content. With millions of new devices reaching millions of people, individuals/groups will create and consume more user-generated content. We believe what we need is a seamless environment that provides an easier way to discover such content, consume such content and share it easily.
And if this is what you also believe in, do checkout LinkNSurf. It will be great to hear your feedback.
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