Google - Ad Giant

Content on internet has been mostly free for consumer, with content publishers making money via advertising. The advertising model on internet has been changed from banner clicks to a strong contextual advertising model pioneered by companies like Google and Overture. Google is adding another feature which I guess will increase its stronghold by a mammoth in the online advertising world. Google is releasing an API for advertisers to configure their advertising on various content publishers channels.

For the first time, the search giant will provide its advertisers with an application programming interface (API), which will enable them to link their computer systems with Google and control parts of the mammoth Google ad delivery system. The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads.



This raises the bar in the online advertising market as Google turns to technology to try and outwit and pull ahead of media savvy competitors such as Kanoodle and others. Kanoodle says its average click-through revenue is twice as much as that of Google's because it gives online publishers greater control over what types of advertising is displayed, at which times, and is better matched to page content or search terms.

The complete story is available at this link.