Radio is great for Theater Of The Mind. But sometimes you just want a picture.
I mean, yes, as DJs we can actually engage the listeners brain more/better by saying "the purple elephant ran gracefully through the shopping mall" and allowing them to imagine it, rather than just showing them a Photoshopped facsimile.
That being said, we live in a multimedia world. So sometimes it's good to share the visual.
I read a suggestion somewhere, that DJs using Social Media should approach connecting with the audience in the same way they might do a live break on the radio.
So we're doing some experimenting at MVY.
The video below is being posted on our Facebook page today. It's a short promotion for our upcoming Monday Free CD, where yes, I tell a quick personalizing aside and then tell you how to win the CD, just like I would if I were doing a break on the air.
Hopefully this is more effective and engaging than just posting a Facebook status "Our Monday Free CD is from The Parkington Sisters!"
BTW, how cool and classy, to send a note just showing simple appreciation? The world (not just the radio world) would be a better place if this kind of thing happened more often.
See the video on Youtube.
Hear the song on Youtube.
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