1 - Microchunk it - Reduce the content to its simplest form. Thanks Umair.
2 - Free it - Put it out there without walls around it or strings on it. Thanks Stewart.
3 - Syndicate it - Let anyone take it and run with it. Thanks Dave.
4 - Monetize it - Put the monetization and tracking systems into the microchunk. Thanks Feedburner.
I am not sure weather the above sequence would be a killer combination but one thing that he wrote about the RSS medium, makes perfect sense:
RSS is a new medium. It's not like the web any more than the web was like print. Remember back in the late 90s when the media execs tried to use the web to sell more papers? It doesn't work. Content wants to be consumed in the media its delivered in.
So RSS content is not going to be used to send people to the web. It's going to be consumed in the RSS medium, whatever that turns out to be.
RSS has a lot of potential to be used in multiple ways - may be be via blogreaders, aggregators, on mobile devices etc. Unlike web content, RSS is structured and it can be intelligently used to club together multiple pieces together so that an ecosystem can be built around each individual content item.
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