In this session and some further sessions, I am trying to evaluate some of the content companies already making their mark in the Wireless Sector. The idea is to look into both successfull and unsuccessful wireless content companies - which can act as case study for evaluating the wireless content services sector.
In case any one of you know of any innovative companies, you can post them in the comments section. I will follow through them in my next sections.
One of the first companies, that I came to know about very recently is Nooper.com. Japanese because of their love of technology are far ahead in the wireless market. This company has made a successful business out of SMS Alerts or "Noopies".
So you want to remain updated about Weather, News, Rumors, Hot Topics, want to set up a mailing list, Earthquakes, Pill Reminder - daily, monthly - just any kind of reminder - you can just set and get Noopies.
English Readers can get information on http://www.nooper.com/index?l=EN
One of the biggest strengths of SMS is, its simple and intutive from a 10 year old to a 50 year old person. You just type and its done. SMS started as a personal medium of communication but now has been leveraged for providing any kind of content.
The second strength that I find in the SMS medium is its "strong contact" with both the online and the offline world. One can find keywords for downloading ringtones in newspapers, magazine, sending comments to news channels, participating in TV shows - all just via keying in a short message to a specific number displayed there and then.
This is the power which mobility gives which I think WAP or XHTML haven't been able to leverage.
The SMS medium has clearly shown that given a simple and effective medium despite its disadvantages (typing in keys), can still have a powerful impact. People want to participate and by providing services from PC via internet to directly on their mobile phones can have a significant impact.
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