Values create brand!
MarketingPlaybook writes:
But we believe that values are critical. Who you really are and what you believe in should embue everything you do and everything you say. This is especially true in your marketing and in developing a real brand. No matter how slick and well produced your ads and sales pitches, if you don't walk the talk in the long run people will stop believing and those ads and pitches will be shoved back in your face.
So what are your values? Really? Think about it.
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